Essay Racism in the South - 900 Words

Many different groups existed during the Reconstruction era, but the groups disagreed on what was needed to move America forward. Southern white conservatives did not want blacks to own property, have political power, or even have the opportunity to vote in elections. The white Southerners so strongly believed that whites were superior that they worked hard to make sure legal restrictions were in place to prevent the blacks from gaining any type of equality or power. The freed slaves merely wanted the opportunity to continue the â€Å"family-based communal work methods† as opposed to having to accept the individual piecework structure. In addition, the former slaves wanted to be able to continue to live on the land their ancestors had†¦show more content†¦Once ten percent of the population was pardoned, the state could be readmitted to the Union. Congress, however, was in favor of a stricter policy, whereby the states could be readmitted to the Union only when people loyal to their beliefs were put in positions of power instead of privileged Southerners. In addition, Congress believed that blacks were entitled to basic citizenship privileges. After Lincoln’s assassination, Andrew Johnson became president. Both Republicans and Congress ended up siding against Johnson because he favored the emancipation as a way of removing the elite planters from their positions of power. Johnson was not against the ownership of slaves and â€Å"wished that ‘†¦every head of family in the United States had one slave to take the drudgery and menial service off his family’† (410). In addition, his hope was that the restoration would take place quickly and that the only changes would be the abolishment of slavery and the denial of states’ rights to secede. The Republicans became incensed when states passed the Black Codes, legislation that created segregation, discrimination, and violence against blacks. In addition, former slaves were subjected to laws that prevented them from being able to choose their employers. The president was partially responsibleShow MoreRelatedRacism in the South1144 Words   |  5 Pagesthe South, many people owned slaves. In the south, plantations were the most basic unit and the most vital element of the Southern antebellum economy.2 But at the heart of these plantations were the slaves. So vicariously, the slaves of the South were the most vital part of the Southern economy. Slaves, although taken from Africa, were still able to hold onto their religious traditions and beliefs. They would incorporate their traditions into the Christian belief structure that the south hadRead MoreRacism And The New South Essay1343 Words   |  6 Pageslikely to experience racism because of this homogenization pyramid. Which tempts to be divided into different categories where people identify with in their phenotype features. It is found in the article of â€Å"Becoming ‘Hispanic’ in the ‘New South’: Central America immigrants’ racialization experiences in Atlanta, Ga USA† by Robert A. Yarbrough and â€Å"Allà ¡ en Guatemala† by Lucila D. Ek, Ph.D. they can relate to racism that will eventually end up nowhere just something very negative. Racism is a serious issueRead MoreThe Racism Of South Park1441 Words   |  6 Pagesmainstream media adheres to traditional social ideas. South Park uses satire to deconstruct heteronorma tive views on homosexuality. Therefore, homosexuality is accepted more widespread through use of mainstream media. South Park is about four boys and their wild adventures, as they go through elementary school. The main characters are Stan Marsh, Kenny McCormick, Eric Cartman and Kyle Broflovski. In an episode called ‘Big Gay Al’s Big Gay Boat Ride’ South Park is explaining to the audience that we shouldRead More Racism in the south Essay1111 Words   |  5 Pagescom as quot;Belonging to the period before a war, especially the American Civil War.quot;1 In the Antebellum period in the South, many people owned slaves. In the south, plantations were quot;the most basic unit and the most vital element of the Southern antebellum economy.quot;2 But at the heart of these plantations were the slaves. So vicariously, the slaves of the South were the most vital part of the Southern economy. Slaves, although taken from Africa, were still able to hold onto their religiousRead MoreRacism : America And The Deep South1688 Words   |  7 PagesRacism in America and the Deep South The deep south: Georgia; Louisiana; Alabama; Mississippi and South Carolina is a place foreign to many in the Western World. Although, being within the same country, it is clear that the ‘land of cowboys’ couldn’t be more different than the beaches of California and the skyscrapers of New York. However, it is easily one of the places in which property and land can be bought cheapest. This can be traced back hundreds of years to when the slave market was firstRead MoreRacism And Poverty : South Africa1640 Words   |  7 PagesSince it’s foundation, South Africa has faced significant issues with racism and poverty. From the times of colonialism, to the era of apartheid, South Africans have been segregated in discriminatory contexts that have left a large proportion of the population living in desperate conditions. This segregation by race and socioeconomic status still exists today and is extremely prevalent in modern South African society. Townships that a re prone to violence and extreme poverty surround every major cityRead MoreRacism And The South And Police Brutality1378 Words   |  6 PagesRacism is prejudice plus power (influence, status and authority). It exists in many different forms and in almost every facade of society; from subtle discrimination in everyday life and scandals in politics, to occurrences like lynching’s in the South and Police Brutality. Racism is complicated, systemic and institutional as described by researchers; (Jones, 1997): personal, which may be considered the same as prejudice (Allport, 1958); institutional, involving a set of environmental conditionsRead MoreSexism, Racism and Stereotypes in South Park2128 Words   |  9 PagesShivam Aggarwal Research Paper Professor Aimee Sands Rhetoric B SEXISM, RACISM AND STEREOTYPES IN SOUTH PARK Racial Stereotyping, racism, gender stereotyping and sexism are some of the strengths of South Park. This TV show was created with a purpose to make racism and sexism funny and acceptable. South Park is a television show that was created by Trey Parker and Matt Stone. It circumvents the lives of 4 boys namely Eric Cartmen, Kenny McCormick, Stan Marsh andRead MoreRacism : Nelson Mandela, Former President Of South Africa1523 Words   |  7 PagesPresident of South Africa, once said, â€Å"No one is born hating another person because of the color of his skin, his background, or his religion. People learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite† (Nelson Mandela Museum). Racism has been at the forefront of debates since the Nineteenth century and has spread throughout the United States, creating outrage, violence, and political reform. Racism has been theRead MoreRacism Is Funny, By Co Creator Of South Park, And The Simpsons Essay2038 Words   |  9 PagesReligion is Funny.† This line once said by co-creator of South Park Matt Stone has caused so much controversy ov er the years about how we treat other cultures and religions that it has emerged to become a number one topic. Even though religion has been around for many year’s people still take their beliefs very seriously. Media has even start making fun of religions by making jokes about the systems of beliefs of a religion and the people that follow those religions based on the negative stereotypes

The Importance Of Discipline And Discipline Problems

In a perfect world, there are schools that have the best students along with the greatest teachers where discipline is never an issue because everyone follows the rules. In reality there are not any schools that fall into this category so therefore administrators must embrace the fact that sometime during the course of the year, there will be issues that involves students and discipline problems. Problems will arise throughout the year and the administrators must make sure they do their best in being fair to all parties involved, according to their individual situation. Rules are established at the beginning of the school year. Parents receive handbooks that helps them be aware of the rules their children are expected to follow. Schools are filled with a mixture of many students that range from different nationalities, general students and students with different disabilities. When problems do arise, the administrators must handle the situations very carefully to make sure they are n ot violating the rights of anyone or keeping them from being able to receive a free appropriate education. This week interviews were conducted with April Thering, elementary assistant principal and Raymond McCall, high school assistant principal. Questions were asked about the discipline of special education students and the results will be discussed in the following paragraphs. When disciplining a student, they have to look at each student individually. What works for one student may notShow MoreRelatedMy Personal Classroom Management Philosophy1278 Words   |  6 Pagesfor not only does it set up one s classroom but it also sets up the type of teacher that one wants to be. A classroom philosophy dictates everything from discipline to the way one presents information. It is the driving force in a teacher’s classroom and is often times directly related as to why that teacher wants to teach. Due to its importance, it is critical to examine a multitude of different philosophie s before crafting one’s own. After a semester of examining a variety of different classroomRead MoreThe Spanking Issue: the Ethical Dilemma of Corporal Punishment1526 Words   |  7 Pageschildhoods. The issue generally focuses on the effect that spanking or other discipline methods will have on children. I will specifically be exploring the question: is it ever appropriate to spank a child? The cases for and against the spanking of young children are many and varied. But the main issue is the level of appropriateness that the act can reach. The well being of the children of today is of the utmost importance to our society. The authority will be passed from the older generation to theRead MoreProblems And Pain Of Life Is Difficult901 Words   |  4 PagesProblems and Pain â€Å"Life is difficult† (Peck, 1978). When I read this first sentence, I took a deep breath and read it again. Peck is an incredible writer; he began his book with this sentence. Life is hard and after we acknowledge that life becomes bearable. Therefore, acquiring discipline will help in achieving a sense of mental and spiritual growth. Discipline is a requirement to be able to solve life’s problems. We need to have the discipline to understand we need challenges to help us grow andRead MorePositive Discipline in the Work Place Essay1094 Words   |  5 PagesAbstract Positive discipline is a policy that attempts to handle employee problems in a non-punishment manner. The goal is to retain a productive employee rather than to punish and eliminate a bad employee. Positive discipline programs must be structured and understandable by employees and supervisors and the steps of a positive discipline program should be followed and documented. Positive Discipline in the Work Place Most people spend many hours of their lives at the place where theyRead MoreEffective Classroom Management Essay1280 Words   |  6 Pagesfactors that influence proper discipline in the classroom (Edwards, 2004). Discipline is intended to cease misbehavior in the classroom. Effective classroom management procedures contribute to an environment that enhance learning and reduce discipline problems (Edwards, 2004). The goal of discipline is to help students learn to control their own behavior. Effective teachers apply various disciplinary techniques that help in curtailing misbehavior and promote self-discipline in students (Charles, 1996)Read MoreEngaging Others With Leadership. The Healthcare System1551 Words   |  7 Pagesunnoticed (Scully, 2015). Quiet leaders might not vocalize his or her opinion. Utilizing second life team-based scenario, this paper will discuss the importance of leadership engaging others, integrates the role of leadership challenges, evaluate the teams’ ability to accomplish a task and analyze the role of the supervisor in order to develop a team. Importance of Leadership and Engaging Others In the nursing profession, is it important for leaders to engage with others. Nursing is always changing andRead MoreThe Importance of Accountability1028 Words   |  5 PagesThe Importance of Accountability is so my chain of command knows where everyone is so if they need a soldier for something they will know where to find them. It is also necessary to have accountability to make sure everyone in my class, platoon, or unit is safe and to make sure they are where they are supposed to be. Why my chain of command have accountability it is easier for them to track down other soldiers in case they were needed for anything. Being accountable means being dependable, showingRead MorePut A Persons Health At Risk1601 Words   |  7 Pageswell-being and overall health. If we look at the root of this particular problem we find that it stems from the use of natural resources to produce energy. Not only does that reduced the amount of available resources harming the environment, it is also creating a byproduct that reduces the quality of health. Collaborating with other researcher and tackling the root of the problem would allow an integration of these two disciplines. Finding ways to produces energy that does not come from limited resourcesRead MoreDiscipline: United States Army and Soldier985 Words   |  4 PagesThe Importance Of Being disciplined/keeping an appearance In The U.S. Army The following essay is a compilation of my personal experiences, definitions, and examples of how discipline is important to surviving in today’s U.S. Army. Discipline is increased when one constantly adheres to the standards set by his superiors and maintains not only his bering, but appearance as well. Discipline is: acting in accordance with the rules put in place and behaving in accordance to the rules of conductRead MorePublic Services1152 Words   |  5 PagesM1: Explain the importance of public service skills using examples from at least two contrasting public services. D1: Evaluate the importance of public service skills in a specified service, in the UK. Public Service Skills - Public service skills are a set of core skills that a person will need to have and build up to be effective in public services. They are also skills that any individual would discover useful during their working life. The Ambulance Service – it is important in the public

Business Problems of Savvy Entrepreneurial Firm - Case Study

Question: Discuss about the Business Problems of Savvy Entrepreneurial Firm. Answer: Introduction: Entrepreneurial firms or organization is the skeleton of any business. The entrepreneurial firm has the role to implement the already visualised business plan into actions. After establishment of the business, it is the organizations responsibility to run, manage and implement strategies to lead the business into a profitable venture. In doing so, the entrepreneurial firm must make up some business plans (Chesbrough, 2013). The written strategy based on which a company starts its work, implements all the possible methods to run the projects is known as business plan (Hill, Jones Schilling, 2014). The business plan usually comprises of three different types of components. They are the financial, operational and marketing side of business. Through this report, the problem faced by the Savvy Entrepreneurial Firm has been focused. The identification of the problem has been made with special reference to the article Know the Facts behind the Numbers. The innovative and distinctive way in which the firm looks after its profitable side and tries to choose the CEO of the company has been appointed is the crux of this report (DaSilva Trkman, 2014). Background of the Savvy Entrepreneurial Firm: There are several factors, which affects the establishment of any business. The most important factor is to have a fixed goal that is to be achieved by the firm and a vision to strive in this competitive market against all the odds. Savvy entrepreneurial firm has both of these components. The entrepreneurs of this firm have the motto to serve the people with their products and bring on improvement in the same on a daily basis in order to stand up to their customers expectation (Lidow, 2014). Problems faced by Entrepreneurial Firm: There are numerous hindrances faced by a company in running its business. The 3 vital issues are summed up as follows: Concepts and Goals: Several small entrepreneurs wish to open up their new ventures and then come up as a cropper within few months or years of establishment of their ventures. This is mainly because they has the enthusiasm to open up a business but lacks up in the basic concepts of the market in which they enter (Barringer, 2012). In addition, many of them loose focus and deviates from their goals while trying to execute their authority. In our case study, the firm has been able to keep a focus on the fact that it is going to enter the food and beverage industry. Financial problems: Almost all small ventures face the problem of getting funds as loan from the banks (Brigham Houston, 2012). Savvy entrepreneurial has been in the market for long time and hence did not face this problem while launching their fitness drink in the market. Problems of planning: The establishment of any business is not then end of it. There has to be well-defined idea of the ways through which funds are going to be raised, the ways in which these funds would be utilized and the innovations that can help the business to succeed. The chosen firm excels in solving this issue. It has digressed from the traditional method of recruitment and amalgamated the logical and contemporary method in its business operation (Chesbrough, 2013). Reason behind Savvys excellence: Savvy Entrepreneurial Firm has decided upon to broaden its horizon and launch a fitness drink in the market. In order to understand the suitable candidate for the post of CEO, it decided to take an interview of 3 CEOs of three companies working under foods and beverages industry. According to the traditional way, the candidates should be chosen based on the financial statement provided by them about their performance in earlier company. Savvy did prioritize this view but in addition also looked after the entire market scenario under which the CEOs performed (Gigerenzer, 2015). The first and the most important innovation that Savvy took in its business is to choose the CEO not on the basis of their financial statement but by evaluating the entire market and the ways in which these CEOs has curbed the problems faced in business (Berman Knight, 2013). The balance sheet produced by them gave a wrong notion that the 3rd candidate was best as the profit generated was higher than the other two firms. But a detailed analysis on the existing market highlighted the fact that the company has underperformed with respect to the existing market (David David, 2016). The New Venture Fitness drink chose the 2nd candidate as CEO from the New Venture beef industry as he had worked hard in reviving the companys value by strategically standing up against all the odds through which the entire beef market was passing (M.Carraher, 2011). Other problem solving techniques: There is need for innovation in every aspect of business in order to sustain in the complex and competitive market (Musteen Ahsan, 2013). The innovations taken up by Savvy to succeed in the market are: The company expects to bring out a unique fitness drink that can help people out to re-energize themselves after some heavy workout. Amidst several beverages in the market, the company expects this drink to stand out as it is low in sugar content, contains several minerals and vitamins require for human being. This drink is going to be launched in unique packaging with easy grip bottles, sleek designed so that people carry the drink to their gyms and workplaces. There is going to be a variety of flavours available in the market for this drink. It can help in retaining more consumers by allowing them to choose their flavours. Conclusion: The Savvy firm has tried its best on its behalf to select the potential candidate as the CEO of New venture drink that it proposes to launch. It has been seen that from the very first step of business operation that is from choosing the CEO, the firm has digressed from the traditional method. This can be connoted as the USP of this entrepreneurial firm in managing their business and solving the persistent problems faced by the company. It used the existing perspective of the market and an assessment of the ways in which these persons can handle the business turmoil. After choosing the potential candidate, the company then tries to find unique ways to launch its products so that they can capture the maximum possible market. It is expected that the company is going to see the success soon in its business if it can keep up the level of innovation in each steps taken henceforth. References: Barringer, B. (2012).Entrepreneurship: Successfully Launching New Ventures, (2012). Berman, K., Knight, J. (2013).Financial intelligence for entrepreneurs: What you really need to know about the numbers. Harvard Business Press. Brigham, E. F., Houston, J. F. (2012).Fundamentals of financial management. Cengage Learning. Chesbrough, H. (2013).Open business models: How to thrive in the new innovation landscape. Harvard Business Press. DaSilva, C. M., Trkman, P. (2014). Business model: What it is and what it is not.Long Range Planning,47(6), 379-389. David, F., David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Gigerenzer, G. (2015).Calculated risks: How to know when numbers deceive you. Simon and Schuster. Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Lidow, D. (2014).Startup leadership: how savvy entrepreneurs turn their ideas into successful enterprises. John Wiley Sons. M.Carraher, S. (2011). How Do Small Firms Use Financial Statements. Allied Academies International Conference. Orlando. Musteen, M., Ahsan, M. (2013). Beyond cost: the role of intellectual capital in offshoring and innovation in young firms.Entrepreneurship Theory and Practice,37(2), 421-434.

International Tourism for Chosen Destination - myassignmenthelp

Question: Discuss about theInternational Tourism for Chosen Tourism Destination. Answer: Introduction and Brief History of the Chosen tourism destination and Findings One of the most popular destinations in Australia is the Great Barrier Reef, which is located in the coastal region of Queensland. It is a 2300 km long natural ecosystem which is the largest coral reef system in the world. Due to its natural significance, this region is the source of diverse range of tourism operation. The destination offers a wide range of tourism adventure sports for the visitors, which include Scuba Diving, snorkeling, Helicopter and aircraft ride, bare boat travel, submarine ride and cruise ship. The tourism of the region is controlled by the Great Barrier Reef Marine Park authority, which also have the licence to operate and provide permission to the tourists for visiting the place. Since the year 1950, the tourism industry in the Great Barrier Reef has been able to attract millions of global tourists. It is currently one of the World Heritage site due to its natural significance. Report has been published by Queensland tourist development board, which reported visit of near about 5000 tourists (Authority, 2014). In the later period, after the incorporation of Technology and worldwide increasing popularity of adventure sports tourism, the popularity of Great Barrier Reef has increased to a great extent. The total number of tourism companies that are associated with business development of Great Barrier Reef national park has also increased rapidly. In the year 1968 there were just 12 companies associated with the tourism business. However after 2000, the total number of Companies associated with the tourism industry of great period National Park had increased to 800. Since early 1980s, the total numbers of visitors have also increased rapidly. In the current period, it is estimated that nearly 1.6 million tourist visit the destination from all over the globe ("Great Barrier Reef | australia.gov.au", 2017). In terms of financial income, the total revenue earned from the tourism industry of Great Barrier Reef is calculated to be over 650 million dollar (Shafer Inglis, 2000). The Carnis city is the largest attractive place of the national park, which accounts for nearly 75% of the total tourists. The place also has a record of attracting the highest number of foreign tourists in Australia. It is believed that nearly 40% of the entire tourists that visit in Great Barrier Reef are from foreign Nations. This is the major cause of tourism development of the region ("Great Barrier Reef | australia.gov.au", 2017). The aim of the current report is to analyse the ways that can be implemented in order to improve the tourism development market for Great Barrier Reef National Park. The study will mainly highlight up on the accommodation business that are associated with the chosen tourist destination of Australia that is meant for all the tourists of Australia. Proper marketing plan will be developed that will help to maintain the economic growth of the tourism industry. Some other suggestions will be provided, which will help to maintain sustainability in the chosen tourist destination. It is important to mention that sustainability is an important aspect of Great Barrier Reef as it has use significance to maintain the ecological balance of the marine Lifestyle environment. Due to the increase in human activity and pressure of tourism industry, The Great Barrier Reef is feared to be on the verge of destruction. It is important for every company associated with the tourism business of Great Barrier Reef to implement proper sustainable measure to ensure minimum loss of natural resource. Ways to Improve the Tourist Destination (Marketing Plan) Due to the natural significance of Great Barrier Reef national park, it has been one of the favourite destinations of tourism for all Australians throughout several years. According to the report of tourism department in Australia the natural beauty of the place is enough to attract all types of adventure sports lover in Australia. In order to improve the tourism industry associated with great barrier National Park, it is important to ensure that that the park is one of the attractive tourist destinations for all Australians. Accommodation in hospitality industry is a major part of the tourism that are associated with Great Barrier Reef. The tourism department of the region have set up partnership with all major hotels and resorts to ensure convenience for all Australians, who are visiting the place all over the year. Many of the hotels in the region are located near to the beach which gives a natural experience to all the tourists. The hotel industry of the region is also aiming to promote eco-friendly tourism. This is mainly due to the fact that protection of the natural heritage sites is a prior importance for all tourists across Australia. Currently most of the hotels and resorts, which are associated with the tourism business in Great Barrier Reef, are located along the coastline of Queensland, which are ideal for all people from all over Australia to spend lovely and luxury weekend with families and friends. In order to improve the business of the hotel and resorts, which are associated with the Tourism destination region of Great Barrier Reef, it is important to conduct an effective marketing plan (Esparon et al., 2015). It is important for the hotels and resorts in the Great Barrier Reef regions to introduce new forms of service, which will help in the promotion of the place. For conducting the market plan, it is important to analyse the external business environment that are associated with the tourism industry of the respective destination. The marketing tool of SWOT analysis can be implicated, which will help the hospitality industry of the Destination to implement new strategies in marketing plan, which will aim to promote the tourism industry and business of the respective place. For the Great Barrier National Park, the biggest strength is due to the fact that it is one of the major world natural Heritage site and is capable of attracting all types of people from all over Australia due to its natural beauty. Various types of adventure sports, which are associated with the tour programme, can also help to attract all the adventure lovers. The ecological experts of the region have also predicted huge growth for the tourism industry in the future and will be the cause of major attractions for all types of tourism lovers. The hospitality industry can also offer wide range of tourism activities for all type of Australian tourists. The inability of the tourism department of the respective destination to promote the place as a major place for spending holiday with families is considered to be one of the major weak points. The hospitality industry of the region has not yet been able to introduce all forms of adventure sports, which can be a major source of attraction for all adventure lovers in Australia. The adventure sports lover contently does not great opportunity to enjoy the adventure sports from the service provided by hospitality industry. All the major attractions that are related to tourism in Great Barrier Reef are only restricted to the options in the actions during the daytime, which can be a cause of major, disappointment for all tourists in Australia, who prefer enjoyment during night (Farr et al., 2014). The prediction made by the Australian government and Adventures sports tourism department about the huge future growth of tourism industry in Great Barrier Reef is the major opportunity for the hotels and resorts located in the region. The destination also has the opportunity to promote the place as a major source of attraction for all types of tourism lovers (Doherty et al., 2015). The hospitality industry also has the opportunity to offer various types of tour programme, which will vary from short weekend trips to long duration trips. With the introduction of new forms of Technology in the tourism department, it is also possible for the hospitality industry to offer new types of adventure tourism, which will help to attract more number of Australian tourists. On the other hand, the major threat to the tourism department of Great Barrier Reef is due to the fact that the recent activities of environmental degradation and global warming have caused major harm to the place. The growing concern across environmentalist related to the conservation of the destination, can be a major cause of concern for all tourism department industry associated with the region (Stoeckl et al., 2014). There is also the fact that in order to conserve the tourism department, the Government of Australia can limit the visit of total number of tourists, which will ensure maximum protection of the natural Heritage site from human activities. This is due to the fact that according to the latest report the huge burden of the tourism industry is one of the major causes of loss of ecological balance in Great Barrier Reef (Becken et al., 2017). Another major threat that is associated with the tourism and hospitality industry is due to the fact that there are other cheaper o ptions available for Australian tourists, which can be a great alternative. The popularity of the tourism industry in Maldives, Fiji islands, Hawaii Island and Mauritius all of which are famous for coral reefs Beauty can be a source of major concern for the tourism department in Great Barrier Reef. It is important to mention about the fact that the location of the Great Barrier Reef provides opportunity for the hospitality industry to introduce new forms of tourism service. This can help all the Australian visitors, to easily plan their tour in the region. With more number of service options available to the tourists, it will be a great way to promote the business. There are many remote and small areas within the coastline of Great Barrier Reef national park, which currently do not have any place of accommodation. It is important for the hospitality industry to explore those remote areas and implement plan of providing option of accommodation in all regions located within the cost of Great Barrier Reef. This will allow the hospitality industry to entertain more number of guests throughout the year, thereby able to increase the revenue. From the survey that has been conducted by the tourism department in Great Barrier Reef it has been found that aircraft and helicopter tours is an important part of the Planning program for Australian tourists (Economics, 2013). It is essential for the hospitality and Hotel industry of the region to offer the guests this option, which is needed to promote the place. The beautiful aerial view of the coastline can help to promote the helicopter tours that are offered to the guests. All the hotels of the region can have their own flying vehicles in the form of helicopters, pontoons or other flying large sized vehicles, which will help to offer new form of service to the tourists. As most of the hotels in the region are located near the beach and coastline of Great Barrier Reef, we can also introduce the service of bareboat and other forms of beach hiking. According to the report of tourism department in Australia, this type of beach hiking service for the Australian tourists is one of the major sources of revenue generation from the respective destination. Motorised water sports and adventure sports can also be introduced by the hospitality industry, which is one of the major sources of attraction for all Australian tourists in Great Barrier Reef. One of the major recent report related to the tourism department in Great Barrier Reef have highlighted up on the major concern, which is due to the environmental degradation in the local region. This is mainly due to the fact that the hotels and resorts in the coastline of Queensland are not able to sustain the environmental impact of the local region (Day Dobbs, 2013). Most of the hotels and resorts in the region are also not currently following the protocols of environmental safety that is highly necessary to sustain conservation and tourism industry in the respective destination. In order to improve upon the marketing plan of the hospitality industry in the respective region, it is important for all the management in all the hotels and resorts of the region to promote the importance of environmental conservation, which is highly essential in the context of current threatening ecological condition of Great Barrier Reef national park. It is important for the hospitality industry t o promote the business of ecotourism in Great Barrier Reef National Park, which is believed to be one of the effective marketing techniques that can be implemented by the stakeholders of the tourism department. With the help of marketing plan of ecotourism it is also possible to raise the awareness about importance of conservation among all Australian tourists in the local region. This will also help to promote the culture among Australians, thereby ensuring that the place is one of the top important priorities for all the tourists in Australia. Introduction of new Product Introduction of new product in the tourism department by the hospitality industry is one of the effective techniques that help to improve upon the business of the local region. Currently all the hotels and resorts that are located along the coastline of great barrier reef offer a wide range of food products. It is however also important to introduce new food product line, which are mostly important for tourists in sea beaches. New beverage service introduction can help to expand the food product lines that are currently being offered in the hotels and resorts. Improved form of beverage service can be the source of major way to better the hospitality care taken towards the guests. Natural ingredients like fruits and vegetables can be introduced as a part of beverage service that is provided by the hotels and resorts (Ellis et al., 2017). Recommendations for Sustainability and substantiate of the new product From the survey analysis that has been done upon the business performance tourism department it has been seen that there is growing demand among the customers about introduction of beverage service for the tourists (Hofman Hughes, 2017). The current products that are available with the hospitality industry do not focus on providing better level of customer service through refreshing beverage drinks. Hence, with the introduction of the beverage service it is possible to improve the quality of the overall hospitality service of the industry. The natural drinks that are offered to the guests are an important part of the service that is associated with that of the food service industry. The beverages also need to have the option of having different types of flavour, which is necessary to give a refreshing feeling to the guests. Before implementation of the marketing plan, it is important to consider about the validation of the marketing plan. This is highly relevant in the context that it will allow the stakeholders of the hospitality industry to ensure that the ethical protocols are being followed within the marketing plan that do not cause any harm to the natural resource of the Great Barrier Reef. Conclusion Including note it can be said that Great Barrier Reef national park is one of the major source of tourism attraction for people in all parts of Australia. It is one of the major International tourism attractions for people all across the globe, which is also one of the major sources of revenue generation for the tourism department in Australia. The current report has provided valuable suggestions about the elements of marketing plan that can be incorporated by the hotels and resorts business that are associated in the regions of the hospitality industry. It is important for the hotels to introduce new forms of tourism services along with new beverage product that can help to promote and develop the tourism industry of the local region. However it is also important you considered the fact about the sustainability of the Great Barrier Reef which is one of the biggest natural Heritage site in the planet. It is important for the tourism industry to collect important valuable data about the past records, which is essential in conducting research work. Reference Authority, G. B. R. M. P. (2014). Great barrier reef outlook report 2014. Becken, S., Stantic, B., Chen, J., Alaei, A. R., Connolly, R. M. (2017). Monitoring the environment and human sentiment on the Great Barrier Reef: Assessing the potential of collective sensing. Journal of Environmental Management, 203, 87-97. Day, J. C., Dobbs, K. (2013). Effective governance of a large and complex cross-jurisdictional marine protected area: Australia's Great Barrier Reef. 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